I am moderating a free webinar this Wednesday at 1 p.m. EDT, Modernizing Business Development from Reactive to Predictive. It is produced by Above the Law the sponsored by Intapp. Here is the full description:

Law firm marketing is at an inflection point. Today’s legal clients scrutinize their spending and are well informed about prices, value, and competitive alternatives. This necessitates insight-driven marketing and business development strategies.

Modern chief marketing officers (CMOs) are the change agents who can advance marketing from a supportive function to a strategic partnership. With a birds-eye view across the entire client lifecycle, CMOs are best positioned to champion data-driven decision making and the requisite infrastructure and process changes.

As client become more demanding and less loyal, investing in ways to identify opportunities, predict client habits, develop market insights and facilitate client outreach is paramount. In fact, with an average return of $47 million on $1 million of marketing and business development spending for an Am Law 200 firm, the investment pays off.

On Wednesday, August 7, at 1 p.m. EST, please join us for a free webinar presented by Intapp. Speakers include Darryl Cross, Intapp’s Practice Group Lead for Professional Services Firm Leaders and Partners, and Bob Ambrogi, technology columnist for Above the Law, who will explores topics including:

  • Opportunities to integrate data into the culture of the firm;
  • Change management strategies to build firm-wide support; and
  • Advancing smart collaboration and key-client planning (industry use cases).

Intapp has also published a new white paper covering these subjects, which is available for download here.

Please click here to register for the free webinar. We can’t wait to see you there!

Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division.