Startup Alley: Haloo


Elevator Pitch: We’re the ‘GoDaddy’ of trademarking for small businesses, and the world leader in trademark search for enterprise brands.

What makes you unique or innovative? We’re a Canadian, women-led deep AI startup that builds trademark software for two customer segments. Segment 1: SMB Transactional – Low volume searches and trademark tools for small and medium businesses, Amazon sellers, Web3 creators; Segment 2: Enterprise SaaS + Transactional – High volume searches and trademark tools for law firms, naming agencies, large enterprises. Trademarking is ripe for disruption. And we’re the only company in the world to do it.

What problem do you solve? Segment 1: SMBs are increasingly needing trademarks due to many drivers. But the friction in trademarking makes it prohibitive: it’s convoluted and expensive. Haloo outperforms lawyers for SMBs: easier, faster, cheaper, and failsafe.

Segment 2: Law firms, naming agencies and enterprises run high-volume trademark searches. But vetting new taglines, logos, brand/product names is a long, expensive, and error-prone process. Haloo’s Enterprise solution outperforms all other trademark search tools on the market, never missing a critical conflict, and is both disruptively fast and competitively priced.

Your competitors? Our SMB competitors are LegalZoom, Trademarkia and Trademark Engine. Our enterprise competitors include Clarivate, Corsearch, Markify, TM TKO.

Demo video:

Founded: 10/11/2020, Toronto, ON

Target customer. Haloo distributes its SMB products through ‘set it and forget it’ strategic partnerships: GoDaddy, Amazon. Haloo’s focus is selling and marketing our Enterprise solution to lawyers, law firms, naming agencies and enterprises: Osler (top tier firm in Canada), Discord (internal naming/ legal team), small boutique firms and naming consultants.

Price.  SMB: $149 with 60/40 split to partner distributors. Enterprise: On-demand options range from $349 and up for packages of searches; access to our full-featured platform is custom negotiated with some licenses being in the $250k/year range; transactional sorted analyst searches $249/ each”

Expected 2022/2023 gross revenue? Less than $1M/$1M – $5M

Number of users/paying customers? 101 – 1,000/> 200

Traction to date. Leading AI platform engine for trademark search and application. Fastest and most accurate trademark software in the world. Two customer segments: SMB transactional and Enterprise SaaS + transactional. Notable brand (covered on Forbes, TechCrunch, etc.). Partnerships include Amazon and GoDaddy. Women founded and led. $4m raised from tier 1 investors to build platform.

Plan for growth over next five years. We are currently raising capital and will hire a sales team to attack the Enterprise market aggressively. After only two months of selling our new Enterprise solution, our current pipeline is worth more than $5 million. On the SMB side, we have several new distribution partners in the pipeline, including Verisign (the world’s largest domain seller), Wix, Rocket Lawyer, ZenBusiness, Newfold/, and Unstoppable Domains. In the later part of five years, we expect to have gained traction with our first-in-the-world trademark NFT, which has the potential to prove priority/first use leveraging the blockchain instead of state registries.

Outside funding. $1M – $5M in outside funding

Describe any ways in which your company is diverse or promotes diversity. We take diversity very seriously. So seriously that it’s written into our mission statement.

We develop our products, hire our employees, and serve our users with the understanding that society has not given equal access to everyone, and that change is an active choice we must make every day.

  • 4 Women in our executive team
  • 50% Of tech staff identify as female.

~90% Of our workforce identifies with underrepresented groups.