Robert Ambrogi Blog
Earlier this year, Eve, an AI platform for plaintiffs’ law firms, launched the beta version of an AI-powered intake feature that the company said would transform how plaintiffs’ law firms capture and qualify potential clients. After a beta program with over 40 firms, Eve has now announced the general availability of its comprehensive AI Intake platform, which includes “Jenny,” an AI voice agent that can field incoming calls on behalf of law firms.
The voice agent was trained specifically for personal injury and employment cases and uses a voice modeled after one of Eve’s own employees. Jay Madeswaran, CEO and co-founder of Eve, said that the voice agent follows dynamic scripts based on the same ones law firms provide for training their human intake specialists.
“The same script you use to train your staff, you could give it to us, and it trains the agent to follow that talk track,” Madeswaran said.
The system is designed to handle sophisticated intake flows, including conditional questioning based on case details. For instance, if a caller mentions a head injury, the agent can probe deeper to determine whether it might be a traumatic brain injury, which could significantly impact case value.
The agent is programmed with several safeguards, Madeswaran said, including confirming caller names and phone numbers for accuracy, avoiding providing legal advice, and handling common objections.
Deployment Options
Law firms can deploy the voice agent based on their own preferences. Some firms might use routing systems that offer callers a choice between waiting for a human agent or speaking immediately with the AI, while others will integrate it directly into their call flow.
When asked about practices regarding disclosing the agent as AI, Madeswaran noted that approaches vary by firm and jurisdiction. “People are smart enough to figure it out too, and they don’t really seem to care,” he said, though the system can be configured to identify itself as AI if desired.
The voice agent integrates with existing telephony systems like Zoom and RingCentral, so firms don’t necessarily need to use Eve’s proprietary agent to benefit from the platform’s other intake features.
Comprehensive AI Intake Platform
The voice agent is part of Eve’s broader AI Intake platform, which combines AI-powered voice agents, call transcription, and case qualification into a single intake solution. The platform provides 24/7 coverage, ensuring plaintiff firms never miss a lead whether after hours, during overflow, or at peak call volume.
Beyond fielding calls, the intake system automatically categorizes and scores leads based on firm-defined criteria. The platform analyzes call transcripts and extracts key case information, including case type and potential value indicators.
For firms using compatible case management systems, Eve can automatically handle data entry, allowing human intake specialists to focus more on listening and building rapport with potential clients rather than filling out forms.
“We’ve seen this already with our beta customers make a pretty big impact in their conversion rates because they come across as much more personable,” Madeswaran said.
Feedback from Beta Program
Beta participants included firms such as Mike Morse Law Firm, Archuleta Law Firm, and Ghaffari Law Firm, with participants reporting immediate improvements in responsiveness, lead quality, and staff efficiency, Eve said.
“Becoming AI-native has set us apart from day one,” said Farnaz Ghaffari, founder of Ghaffari Law Firm, in a statement provided by Eve. “With Eve’s AI Intake we can move faster, grow smarter, and give every client confidence that they chose the right firm. It feels like we doubled our capacity overnight – not by hiring more staff, but by using our team where they add the most value.”
Mike Morse, owner and CEO of Mike Morse Law Firm, said AI is a competitive necessity. “We’re ready to weave in AI to every aspect of our law firm. … AI voice is going to be answering our phones. It’s gonna be handling our intake. It’s gonna be answering calls from our clients.”
The intake feature connects natively with Eve’s existing case management tools and works with leading case management system platforms. Once a lead is qualified and accepted, it can move directly into a matter where the firm can begin pre-litigation work, including medical record analysis, demand letter preparation, and discovery management.
The system includes a feature called “Scribe” that can live-record calls and automatically upload them to the platform with transcripts, similar to meeting recording tools.
Recent Funding and Future Plans
The new intake feature comes on the heels of Eve’s recent $103 million Series B funding round. Madeswaran indicated that the company has more features planned for release throughout the year.
For existing Eve customers, the intake functionality can be activated by contacting the company, particularly if they already have a case management system and telephony provider integrated with the platform.
The focus on intake addresses what Madeswaran characterized as a critical challenge for firm owners: “You oftentimes really don’t want to miss that $10 million case that could slip through the cracks.” He attributed missed opportunities to a combination of factors including hiring, training, standard operating procedures, and the speed of follow-up.
While the current release focuses on phone-based intake, Madeswaran indicated that processing leads from other channels like email and text messaging is in development.