Recently, I was scheduled to speak at the 38th ABA National Conference on Professional Responsibility as part of a panel, “Old Rules, New Tools: The Challenge of Social Media for Bar Associations and Lawyers.” About a week before the panel, a scheduling conflict arose in my day job that would keep me from being at the panel. When I told this to the panel organizer, Simon Chester of Heenan Blaikie in Toronto, he replied, “I’ve a wild idea.” His idea was for me to record four brief video segments in which I answer questions he would have put to me had I been present. He would then play my video during the panel, in place of the real me.

So that’s what I did. In this first of the four videos, I respond to the question, “Do social media present any special challenges or difficulties for firms, or are they just conventional marketing and client communications through different media?”

Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division.