Startup Alley: Etheia


Elevator Pitch: Etheia helps family attorneys compel fair discovery, uncover hidden assets, and analyze spousal spending in high conflict divorces. Family attorneys use Etheia’s reports and analysis to increase settlement values, demonstrate coercive control, and effectively argue parenting, child support, and alimony terms.

What makes you unique or innovative? There’s lots of innovation in streamlining uncontested divorces, but there’s a billion-dollar market in high conflict and high net worth divorces that’s been forgotten. In these cases, both parties turn to he-said, she-said arguments. With a data-driven approach, family attorneys can separate fact from fiction and achieve the best outcomes for their clients.

What problem do you solve? Family lawyers are repeatedly faced with discovery dumps, missing information in financial disclosures, and buried lifestyle evidence in contentious divorces. This messy process leads to incomplete discovery, lower settlement values, and high spend on low-value work (like typing PDF statements into Excel). Etheia helps family attorneys get to the truth so they can focus on achieving the best outcomes for their clients.

Your competitors? N/A

Demo video:

Founded: 1/7/2022, Plano, Texas

Target customer. Large firms with boutique family law and private clients practices; mid-sized firms that specialize in complex and contentious family law matters; small forensic accountant practices looking to break into more contentious cases.

Price. N/A

Expected 2022/2023 gross revenue? Less than $1M/Less than $1M

Number of users/paying customers? < 100/< 20

Traction to date. We recently started working on our first case with a forensic accountant (~$500 in revenue delivered thus far). We have two major deals that are close to closing, in addition to a handful of early-stage sales conversations. One is with an AmLaw firm where we have approval to use Etheia from the private clients chair, litigation co-chair, and Chief Information Officer. The other is with a mid-size firm that focuses on high net worth and high conflict cases. For both deals, we’re waiting on a case that makes sense to pilot on.

Plan for growth over next five years. We’re planning to bootstrap our first ten customers over the next year and a half. At that point, we’ll have enough revenue to build a SaaS offering without having to raise capital from outside investors. Over the next five years, our SaaS offering will allow us to operate in the wider family law market, including with small and solo practices.

Outside funding. No outside funding

Describe any ways in which your company is diverse or promotes diversity. Etheia is minority-owned. Diversity within our company and the broader legal market is of upmost importance to us. We regularly engage with minority-led Bar associations in the Dallas area, including the Dallas Asian American Bar Association, the Dallas Women Lawyers Association, and the Dallas LGBT Bar Association.