Startup Alley: DecisionVault


Elevator Pitch: DecisionVault is an intake portal for attorneys that replaces the intake forms or fillable PDF they’re currently using. It has a client facing side – the portal, which makes it easy for clients to fill in an online questionnaire. Then on the backend, the attorney can review / use and export this information in several ways – and sync it over to their other legal tools through one of our many integrations.

What makes you unique or innovative? What’s unique is that we treat certain information differently – so we capture contacts as contact records (so we can sync them on to other tools). And we capture asset information in a structured way – so we can generate a nice-looking asset Excel sheet at the touch of a button. We integrate with lots of different tools – so we enable data integrations and automations that were impossible before. Firms can pick the stack of tools they want and know they can easily get client data into it.

What problem do you solve? The problem we solve is manual data re-entry work for the firm, and better user experience for clients. This product grew out of a problem my wife faced in her estate planning practice – where she had a matter where the client wanted to nominate 37 beneficiaries. That doesn’t fit on CRM intake forms or fillable PDFs, so lots of the back and forth with the client ended up in email. And then to follow she had to type all those contacts into her drafting platform manually to get them into the documents.

So that’s why we built DecisionVault – where the client has a nice interface to enter information over time. They can even come back in after the meeting with the attorney to put in more contact details for people who came up during the meeting. To follow this information can be synced over or exported at the touch of a button, saving the effort of manual re-entry in one or even multiple systems.

Your competitors? We “compete” with the intake form functionality in existing CRMs / Case Management. But we don’t replace those tools. Attorneys would add DecisionVault to their stack of tools to take over the client intake portion, and then sync it over to their CRM / Case Management tool to follow.

Demo video:

Founded: 9/11/2020, Sheridan, WY

Target customer. Small firm

Price.  Depends on the usage (how many new matters started / month). Up to 20 matters: $99/mo (or $990/year). Up to 50 matters: $199/mo (or $1,980/year). Up to 120 matters: $349/mo (or $3,480/year). Above that custom pricing

Expected 2022/2023 gross revenue? Less than $1M/Less than $1M

Number of users/paying customers? 1,001 – 10,000/> 200

Traction to date. N/A.

Plan for growth over next five years. We’re coming out of build mode and are starting to test out marketing channels. We already have 12+ integrations and are in talks with several more CRMs, Case Management tools, draft platforms and document automation tools to add integrations. So, we will start to do co-promotions with these integration partners. We also plan to expand into other areas of law. The tool is very good at capturing lots of contacts, and lots of financial information – so areas like Family Law or Bankruptcy are some we’re looking at adding next.

Outside funding. No outside funding

Describe any ways in which your company is diverse or promotes diversity. Founder is originally from the Netherlands.