Public relations dean Richard Edelman has the best statement I’ve ever read on how the PR business must adapt in order to survive and thrive in the new media environment. A key quote:
…“[W]e need to amend our work product, to get away from message triangles, hyped up press releases and controlling access to
We all know this intuitively, but we don’t all practice it. Web design guru Jakob Nielsen says 20 words is all most Web page visitors read before moving on, according to Leslie Walker in The Washington Post. Three-quarters of visitors don’t scroll down to see what’s below the first screen. On average, visitors spend…
Thanks to Point of Law for pointing out the relatively new (as of February) Law Weblog from the Times of London.…
I suggest you read Dahlia Lithwick’s essay from the current issue of The American Lawyer, Blawgs on a Roll. But as I suggest today at Legal Blog Watch, I think she sidesteps an important point.…
As Anonymous Lawyer Jeremy Blachman gears up for the July 25 release of his eponymous Anonymous Lawyer book, he offers the companion Web site of Anonymous Law Firm LLP. The site is complete with professional bios, mission statement, news items and a recruiting page, and every bit of it is hysterically funny…
The Boston and D.C. law firm Foley Hoag has hired Boston-based Arnold Corporate Communications to handle its public relations, the Boston Business Journal reports.…
A new Web site is home base to a campaign that asks Congress not to act so hastily on bills that the public has no time to review them. Called ReadtheBill.org, the site has launched a new Mystery Busters initiative urging members of Congress to vote against any legislation or conference report that has…
A new blog, Law Firm Diversity, describes its purpose as promoting a rational discussion about the so-called business case for law firm diversity: that “the creativity and problem-solving ability of a group is a function of diversity.”
The blog is written by Mister Thorne, a freelance writer and editor in San Francisco. Although not…
Along with Jim Calloway and Natalie Kelly, I presented the “60 Sites in 60 Minutes” program at ABA Techshow last month. Now, the complete list of sites is posted. As always, we include some serious sites and some offbeat sites. This year we added a special category for Web 2.0.…
The recent Supreme Court ruling in eBay v. MercExchange, setting the standard for injunctive relief in patent cases, is the topic of this week’s legal affairs podcast Coast to Coast. Joining my co-host J. Craig Williams and me are two prominent patent lawyers, Rachel Krevans, partner at the law firm of…
In a victory for bloggers as journalists, a California appeals court today issued a decision preventing Apple Computer from forcing the disclosure of unnamed individuals who allegedly leaked information about new Apple products to online news sites. In a 69-page opinion in O’Grady v. Superior Court, the California Court of Appeal said that the…
Why would a law firm engage in marketing that starts with spam and closes with threats? That is precisely what an increasing number of firms seem to be doing.
Here is an example taken from an actual series of e-mails I received. I’ve changed the names to protect the innocent.
It starts with an e-mail…
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