Martindale’s In-Visibility Rankings

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Here is something strange about lawyer listings on Martindale.com. I noticed that my listing included something called a “Visibility Ranking,” which is supposedly based on “the total number of weekly profile views.” Mine said that I was #1 out of 17 lawyers in my town of Rockport, Mass., and that I was #204,221…

Lawyer2Lawyer Does Twitter

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I’m tempted to say that this week’s episode of our podcast Lawyer2Lawyer is for the birds. We take on Twitter, the social-networking and microblogging phenomenon where everything happens in 140 characters or fewer. Joining my cohost J. Craig Williams and me to discuss Twitter’s place in legal marketing are Brian Carter, director…