Robert Ambrogi Blog
In its sixth acquisition, Alt Legal, the cloud-based trademark docketing and management platform, has acquired WebTMS, a UK-based provider of IP portfolio management software with more than 25 years in business and over 500 clients globally.
The acquisition, announced today, brings together Alt Legal’s automation-driven approach to trademark docketing with WebTMS’s deep configurability and global portfolio management capabilities.
It also gives Alt Legal a physical presence in the United Kingdom, with approximately 22 of WebTMS’s 25-person team based in England.
“We’re not just combining two platforms — we’re bringing together automation, design- and customer-forward approaches, and services like integrated global trademark monitoring and paralegal support that go beyond docketing software,” said Nehal Madhani, founder and CEO of Alt Legal, in the announcement.
“Our goal is to give global trademark professionals everything they need to succeed.”
Unlike some of Alt Legal’s prior acquisitions, which were asset deals, this is a full acquisition of the company. The entire WebTMS team is staying on, including three members who have been with the company since its early days.
Complementary Strengths
In an interview yesterday, Madhani told me the two companies solve the same core problem, that of helping trademark professionals manage portfolios and deadlines, but bring different strengths to it.
Alt Legal, founded in 2013 by Madhani, an attorney, and an IP paralegal, has built its reputation on automation-first design and direct connections to over 180 global IP offices.
It counts more than 1,300 organizations as customers and has expanded in recent years into trademark monitoring and paralegal services through its Alt Legal Assist brand.
WebTMS, founded in 1998, has built a highly configurable platform covering trademarks, designs, domains and more, with a particularly strong global client base.
Madhani described the customer split as roughly 50-50 between the U.S. and international markets for both companies, but said that WebTMS’s global footprint is especially deep.
“Over the years, 30 years, they built a really deep workflow that a lot of trademark professionals love,” Madhani said. “And they have a much more global client base as well.”
The combination, he said, brings WebTMS customers access to services they did not previously have, including Alt Legal’s trademark monitoring and its managed paralegal and docketing support service.
At the same time, Alt Legal gains deeper global coverage and workflow capabilities.
Both companies share a focus on trademarks, Madhani said, in contrast to many IP vendors whose primary focus is patents.
“So much of it is patent forward, and trademarks are kind of secondary for a lot of vendors,” he said. “For us and WebTMS, we’ve both been trademark forward.”
A Deliberate Approach to Integration
Madhani said the company plans to take its time with product integration, setting up a customer advisory board — with a majority of seats going to WebTMS customers — to guide decisions about how to bring the two platforms together.
In the near term, he said, it will be business as usual for customers of both companies.
WebTMS had also been developing a next-generation platform called Cedar IP, and Madhani said the ideas and work from that project will also be brought into the combined company’s roadmap.
“The approach here is very deliberate, it’s very thoughtful, it’s very customer engaged,” Madhani said.
Rita O’kyere, director of sales and marketing at WebTMS and an employee of the company since its early days, echoed that sentiment in the announcement, saying the focus remains on “service, reliability and a customer-led approach to innovation.”
Growth Trajectory
The acquisition follows a period of significant growth for Alt Legal. In December 2025, the company announced a strategic growth investment led by SSM Partners, with participation from The LegalTech Fund, aimed at accelerating expansion into new geographies, product innovation and scaling of its Alt Legal Assist paralegal services.
With the addition of the WebTMS team, Alt Legal now has a full-time headcount of approximately 60 people, Madhani said — up from under 25 before its recent wave of growth.
The WebTMS deal is Alt Legal’s sixth acquisition. In 2024, it acquired WeberMark to launch its paralegal services offering. In 2023, it acquired the docketing business of competitor TM Cloud, which at the time was the company’s fourth acquisition.
Alt Legal was a contestant in 2017 in the very first ABA Techshow Startup Alley, which I oversee each year.