Does page speed matter to the search engine ranking of your law firm website?

Turns out it does. Page speed is an important ranking factor for Google and other search engines. It can make the difference between a ranking on page one of Google or somewhere lower.

But many law firm websites are more focused on appearance than speed, to the detriment of their ranking. Slow pages also deter visitors, who may find you in search but then go elsewhere when your site is slow to load.

So what should you know about page speed and your firm’s website? In his article, Why is Page Speed Important for Law Firm Websites?, Clint Monette, SEO strategist at the law firm website company Civille, explains why page speed matters and how to ensure your site is up to speed.

His article is available free as part of the resources library of the LawNext Legal Technology Directory, our directory of technology products for legal professionals.

The resource center is a free library of practical articles written to help legal professionals understand and evaluate legal technology. If you are a legal tech expert or user who would like to pitch an article idea for our resources center, you may do so here.

Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division.