Google has announced the release of eight new top-level domains that include one specifically designed for lawyers and law firms, “.esq,” based on the abbreviation of esquire that lawyers use to show they are admitted to practice.
Google says the new domain for lawyers is “perfect for showing off your credentials.”
It even pointed to two lawyers who already use the domain, Erika.esq, the webiste of attorney and personal finance advisor Erika Kullberg, and Ugo.esq., the website of Ugo Lord, who describes himself as “the TikTok attorney.”
The domain becomes available for general availability tomorrow at noon Eastern Time.
Since launching the new domain on May 3, Google has been charging a phased premium to purchase it. The price started May 3 at $11,500 plus $30 a year. Each day, the price dropped, until it will reach a standard general availability price tomorrow of $30 a year.
Other top-level domains already available to legal professionals include .law and .legal.