In a post here December, I wrote that the AI-based contract management company Evisort “might just be the hottest legal tech and AI company you’ve never heard of.” But since then, the company has been making a name for itself. In February, it raised $4.5 million seed funding. In May, it recruited a tech industry veteran as VP of engineering. And today, it is announcing its new director of business development.

Alexander Su, a lawyer who previously led a sales team and served as an account executive at e-discovery company Logikcull, has joined Evisort as its first director of business development. In this role, he and CEO Jerry Ting told me during an interview Friday, he will serve as an evangelist for Evisort and lead industry conversations about how AI can empower legal teams.

A graduate of Northwestern University Pritzker School of Law, where he was editor of the law review, Su started his career as an associate with Sullivan & Cromwell, working on e-discovery matters, and then moved to the plaintiffs’ firm Hagens Berman Sobol Shapiro. Seeing how that firm was able to do more with less by leveraging technology, Su became intrigued with the promise of technology and took a position with Logikcull.

At Logikcull, he held several roles related to sales, marketing and customer success, helping the company grow revenue from zero to more than $10 million in 19 months.

More recently, Su told me, he became more interested in the broader use of AI in the legal market and what he saw as its potential to empower lawyers. After reading about Evisort and its seed fundraising round, he reached out to CEO Ting. As the two continued to talk over several weeks, Ting invited Su to join the company.

“Alex will be building out a more robust sales organization and expanding our reach within the industry,” Ting told me. Su’s experience as a former practicing lawyer will help him better understand the problems customers face and how Evisort can help address them, Ting believes.

In addition to filling key executive positions, Evisort has been working to enhance its product. In December, I wrote about its launch of Document Analyzer, a cloud-based AI and text-mining application that helps companies mine contracts for data. More recently, the company launched a product that can use a single example contract to find similar contracts throughout a company’s systems.

The company has also been expanding its integrations with document management systems and storage providers. Among the systems with which it integrates are SharePoint, Salesforce, Dropbox, OneDrive, Google Drive, Box, Adobe Sign, and DocuSign.

“We’re investing in being able to be a platform that integrates with various systems, so we can become the centralized storage and analytics platform to power all these verticals,” Ting said.

Ting founded Evisort in 2016 together with CTO Amine Anoun and COO Jake Sussman. Ting and Anoun met when Ting was a Harvard Law School student working in a legal clinic and Anoun, then an MIT Ph.D. student, came to him for legal help. As they worked on Anoun’s matter, the two came to the conclusion that the legal market needed better software for document management. Joined by Sussman, Ting’s Harvard Law classmate, they formed Evisort with the goal of using AI to improve technology for lawyers.

Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division.