Legal technology companies are confused about how to market and sell their products, concludes the inaugural Legal Tech Go-to-Market Report, conducted by legal PR and marketing firm Baretz+Brunelle. Ninety-seven percent of respondents in the survey believe the legal tech industry has no firm grasp of go-to-market strategy or, at best, only a scattered one.

In my column this week at Above the Law, I take a closer look at this survey and suggest some reasons its conclusions may be overbroad or overstated.

Read it here: Do Legal Tech Companies Lack Coherent Market Strategies?

Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division.