Articles Posted in June, 2006

Podcast: Law professor blogs

By

The recent Bloggership conference drew attention to the role of blogs in legal scholarship. On this week’s legal-affairs podcast Coast to Coast, we continue the discussion. Joining us to debate law professor blogs as legal scholarship are three highly regarded law professors and bloggers:…

Adapt or die: A lesson for law firm PR

By

Public relations dean Richard Edelman has the best statement I’ve ever read on how the PR business must adapt in order to survive and thrive in the new media environment. A key quote:

“[W]e need to amend our work product, to get away from message triangles, hyped up press releases and controlling access to

20 words, tops, on a Web page

By

We all know this intuitively, but we don’t all practice it. Web design guru Jakob Nielsen says 20 words is all most Web page visitors read before moving on, according to Leslie Walker in The Washington Post. Three-quarters of visitors don’t scroll down to see what’s below the first screen. On average, visitors spend…