today features my article, Blogging and the Bottom Line, which originally appeared in ALM’s Legal Tech newsletter. Here’s a sample:

“Pick an area of law — trademark, employment, appellate, whatever — tack “lawyer” onto it, and search the phrase on Google. Odds are, a legal blog will be among the top-ranking results — often at the top of the list.

“At a time when talk of online marketing invariably turns to the pseudo-science of search-engine optimization, many law firms are missing an often more sure-fire route to the top of the search-engine heap — blogging.

“And higher search ranking is just one of the marketing advantages blogging offers lawyers — all for little or no cost and with virtually no technical knowledge required.”

Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division.