Law firm Web sites have come a long way in what they tell you about a firm’s lawyers and practice areas. But many still tell you absolutely nothing about the firm’s business and support staff. Why is this?

Say you want to find the name of a firm’s administrator or chief operating officer. Very few firm sites let you do this. Try finding the name of a firm’s marketing director or public-relations director. Again, some firms’ sites are quite helpful in this. But I have seen many sites where it seems the firm is making an effort to conceal the names of these people. I have found Web sites of major firms that have full sections devoted to press releases and news, yet nowhere name a press or marketing contact.

Someone tell me: Is this simply the vestige of another era or is there some good reason law firm sites keep visitors in the dark about their non-legal staff?

Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division.