20 words, tops, on a Web page

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We all know this intuitively, but we don’t all practice it. Web design guru Jakob Nielsen says 20 words is all most Web page visitors read before moving on, according to Leslie Walker in The Washington Post. Three-quarters of visitors don’t scroll down to see what’s below the first screen. On average, visitors spend…

New site targets ‘mystery bills’

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A new Web site is home base to a campaign that asks Congress not to act so hastily on bills that the public has no time to review them. Called ReadtheBill.org, the site has launched a new Mystery Busters initiative urging members of Congress to vote against any legislation or conference report that has…

New blog discusses law firm diversity

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A new blog, Law Firm Diversity, describes its purpose as promoting a rational discussion about the so-called business case for law firm diversity: that “the creativity and problem-solving ability of a group is a function of diversity.”

The blog is written by Mister Thorne, a freelance writer and editor in San Francisco. Although not…

Bloggers win victory in Apple v. Does

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In a victory for bloggers as journalists, a California appeals court today issued a decision preventing Apple Computer from forcing the disclosure of unnamed individuals who allegedly leaked information about new Apple products to online news sites. In a 69-page opinion in O’Grady v. Superior Court, the California Court of Appeal said that the…

Extortionate legal marketing

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Why would a law firm engage in marketing that starts with spam and closes with threats? That is precisely what an increasing number of firms seem to be doing.

Here is an example taken from an actual series of e-mails I received. I’ve changed the names to protect the innocent.

It starts with an e-mail…