Robert Ambrogi Blog
EvenUp, the personal injury AI company that reached a $2 billion valuation last fall, is making a significant shift in its business model – one that extends it beyond software vendor to something closer to an outsourced operations partner for PI firms.
The San Francisco-based company announced yesterday the launch of what it calls Pre-Litigation as a Service, or PLAAS, along with updates to its AI assistant Companion and a new Firmwide Knowledge Base capability for AI-drafted documents.
PLAAS is the most notable of the three announcements. Rather than layering a tool onto existing workflows, EvenUp is positioning PLAAS as a fundamentally different operating model – functioning as an integrated extension of a firm’s pre-litigation team.
It combines purpose-built AI with EvenUp’s own U.S.-based case management staff to handle the full pre-litigation lifecycle. That lifecycle, according to the company, encompasses
- Claim setup and investigation.
- Care coordination and treatment tracking.
- Records and bills retrieval.
- Demand preparation to firm standards.
- Settlement negotiation with carriers.
- Optional lien resolution.
The move is notable because it bridges the gap between software-as-a-service and managed legal services – with the effect, the company says, of improving case outcomes.
Early results show firms recovering 95% of available third-party policy limits, requesting medical records 66 days faster, delivering demands 47 days faster, reducing time a case sits on a desk by up to three months, and saving approximately $1,000 per case in carrying costs, EvenUp says.
Early testing of the service has already resulted in sales of more than $10 million in PLAAS subscriptions, EvenUp says.
“What excites us most about this launch is that it’s much bigger than a product release,” CEO Rami Karabibar said. “We believe personal injury law is entering a new era, where AI will play a much more central role in how firms operate, how decisions are made, and how cases move forward.”
The company also provided a testimonial from Glen Lerner, founding partner of Lerner and Rowe, who said the service frees senior staff to focus on higher-value work.
“Our most critical people have been the biggest proponents of PLAAS,” Lerner said. “EvenUp delivers better case development and moves them off the desk sooner, freeing up our best people to get more value on our biggest cases.’
On the product side, the updated Companion AI assistant is designed to act as a firmwide operating center, allowing teams to surface high-value cases, flag risks such as missing MRIs or undiagnosed traumatic brain injuries, and prioritize attention across an entire docket. This marks a shift, EvenUp says, from reactive to proactive case management.
The Firmwide Knowledge Base, meanwhile, aims to apply a firm’s own institutional standards and drafting preferences automatically across AI-generated documents.
EvenUp says it is used by 30% of the top 100 PI firms and processes more than 10,000 cases per week, representing over $14 billion in damages.
EvenUp raised a $150 million Series E in October 2025, led by Bessemer Venture Partners with participation from REV, the venture capital arm of RELX (LexisNexis’s parent company), bringing its total capital raised to $385 million.
Whether PLAAS represents a genuinely new category or a repackaging of existing services with an AI wrapper will likely depend on how deeply firms integrate it and what the outcomes look like at scale.
The combination of software and human case managers is not new to the legal industry, but EvenUp appears to be banking on the belief that AI can make the model materially better and more measurable.
“For a long time, the industry has relied on adding more people and more manual processes to keep up with demand,” Karabibar said. “We believe there’s a better path forward, one where technology can help firms operate with greater consistency, visibility, and confidence across every case.