This is a presentation I gave on Oct. 14, 2011, to the American Bar Association Law Practice Management Section fall meeting on Cape Cod. I was reminded of it during a conversation today about SEO and thought it was still timely.

Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division.