From the Boston Business Journal:

“Ilene Robinson Sunshine is a top-notch attorney. But she’s the first to admit that for some time, drumming up legal business didn’t come naturally to her. …

“Sunshine, currently the co-chairwoman of Sullivan & Worcester LLP’s labor and employment law group, found selling her services distasteful — that is, until she recast the process from a sales-based exercise to one in which she was building relationships.”

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Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division.