Internet Brands, the company that acquired Avvo in January and that already owned several legal sites including Martindale-Hubbell and, will announce tomorrow that it is rebranding its group of legal sites under the umbrella and Martindale-Avvo, I’ve been told by two people who work for the company.

Internet Brands is one of the world’s largest operators of websites that serve targeted vertical markets, including automotive, home and travel and health.

In legal, it acquired Avvo in January and already owned three marketing sites for lawyers — Martindale Hubbell, Total Attorneys and Ngage Live Chat — as well as three consumer-facing legal sites, Nolo, and

I am told that the rebranding will be announced tomorrow. I have no other details at this point.

Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division.